China E Commerce Market Analysis - 1564 Words

Alibaba Case 1. Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market. There are many factors that lead Alibaba to sustaining its leadership position in the Chinese e-commerce markets, some of the factors explained in the case are: †¢ First mover advantage was created when Alibaba enter the e-commerce market with the business to business transactions for small and medium business. This give the advantage for the firm to gain greater market share, obtain specialized sources and human capital, and it gain a great part of customers that are loyal to the company. †¢ Local knowledge was a really important factor for Alibaba because by knowing what are desires, interest and customs of their customers, Alibaba created an advantage over its competitors. †¢ Marketing tools created a great advantage for Alibaba because by using different sources the company penetrate different markets, and it even help the company to overthrown eBay from the customers to customers business. †¢ The company created a good environment to succeed because it minimize the political risk by working with the government, and creating a mutual benefit between the country and the firm. †¢ The leadership that Ma created was exceptional because by starting with his pears without any hope from other people to be successful, he follow what he desire. At the end he has created a great company with exceptional values, which is a great legacy forShow MoreRelatedTourism Business Environment Of The Inbound Chinese Market1548 Words   |  7 Pagesthis report is to analyse the tourism business environment of the inbound Chinese market and evaluate this country in the perspective of Visit Britain. On this report, it will be provided an introduction of the Pest (Political, Economic, Social and Technological) analysis, where it will be explained the nature of this study and it will be described what each sector means. A briefly overview of the country selected, China and how it is the situation of the country in terms of business sector. Will beRead MoreAn Analysis of Chinaa E-Commerce Industry1488 Words   |  6 PagesAn Analysis of China’s E-Commerce Industry Introduction A little more than 10 years ago, China’s path to e-commerce leadership would have been difficult to foresee, even as the tech boom in the US and other markets saw the development of e-commerce as an important B2C and C2C channel. In 2000, China had yet to develop any e-commerce applications, and had only 2.1 million total internet users. Payment systems and physical delivery mechanisms to facilitate the development of e-commerce transactionsRead MoreYunnan Luck Air Case Study Essay1721 Words   |  7 Pagesin China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. However other airlines have also caught on to offering low-cost fares for domestic routes to their passengers. With more competitors Lucky Air has decided to look at the possibility of taking a risk and to focus on e-commerceRead MoreEbay: Facing The Global Challenge Essay1107 Words   |  5 PagesExecutive Summary: The e-commerce industry has become a major player in the global retail environment. E-Bays large operating history has allowed the company to build a social capital of internet buyers and sellers that has now become its competitive advantage. However, intense competition in e-commerce has lead major players to lead expansion efforts in foreign markets where growing economies exist and the number of internet users is abundant. As a facilitator of online buyer-seller transactionsRead MoreMission, Vision And Values Essay1606 Words   |  7 Pagesstatement underscores the organization s position as the world s best e-commerce company of the main objectives. Amazon s vision statement emphasizes the following components or features: global wide, customer priorities, and the widest selection of products. The â€Å"Global Wide† component of Amazon s vision statement is about international leadership in the e-business marketplace. For example, in declaring â€Å"Earth† as a market, the company shows that its goal is to continue to expand on a globalRead MoreIdentification Of Problem ( S )1206 Words   |  5 Pagesrequire additional customer support. The problem of cannibalization could have been an issue because both models are very similar to each other. Another problem is to continue to be innovative through their e-commerce; they have major competitors such as Alibaba who dominate the market share in China at 50%. The problems found within the company are all solvable with the innovation and success that the company has been creating through their previous years. DECISION CRITERIA Dow Corning offers twoRead MoreBusiness Feasibility Study Of Marketing1209 Words   |  5 Pages LAUNCHING ‘VALERA’ SUNGLASSES IN CHINA â€Æ' â€Æ' Overview There are many markets globally which are seeing high growth in incomes and at the same time increased spending capacity. Increasing incomes come with increased spending on branded products and our company ZION which is based out of London, United Kingdom plans to take advantage of this opportunity to introduce our high end sunglasses brand ‘Valera’ in one of these markets. Our company has chosen China as a first step towards globalisationRead MoreCustomer Centric Organization, Excellent Management Flexibility836 Words   |  4 PagesStrengths †¢ Biggest e-commerce retailer †¢ AmazonPrime membership, free-shipping †¢ Leader in the cloud †¢ High market share †¢ Global brand reputation †¢ Kindle eBook market †¢ Evolving unique production †¢ Customer-centric organization, excellent management flexibility †¢ Variety of products and services Weaknesses †¢ Potential patent infringement †¢ Outages on Amazon’s web servers †¢ Licensing issues with eBooks Opportunities †¢ Rising opportunities in e-commerce sales †¢ Advertising through social mediaRead MoreTechnological Change And Their Effects On Global Market Research1480 Words   |  6 Pages Technological Change and Their Effects on Global Market Research Pradip Adhikari Texas AM University Commerce Fall 2014 Introduction We live in an era of extreme revolutionize, due to rapid technological development. Over the past years, the technological advancement has changed the entire world and way of work environment. Businesses in today s extremely competitive market must not take too lightly the importance of high-tech working environment, capable, well-trained employeesRead MoreAdvantages And Disadvantages Of E-Commerce899 Words   |  4 Pageschanging the manufacturing sector and trading methods in China. It has brought new opportunities and challenges to traditional physical industries. Digital electronic products have accelerated the popularity of the network and changed consumer behaviour. According to Statista - The Statistics Portal the Penetration rate of online shopping in China from 2006 to 2016 was rising every year, the statistic shows around 28.1 percent of internet users in China had consumed online and in 2016 it reached around