Monday, May 25, 2020

China E Commerce Market Analysis - 1564 Words

Alibaba Case 1. Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market. There are many factors that lead Alibaba to sustaining its leadership position in the Chinese e-commerce markets, some of the factors explained in the case are: †¢ First mover advantage was created when Alibaba enter the e-commerce market with the business to business transactions for small and medium business. This give the advantage for the firm to gain greater market share, obtain specialized sources and human capital, and it gain a great part of customers that are loyal to the company. †¢ Local knowledge was a really important factor for Alibaba because by knowing what are desires, interest and customs of their customers, Alibaba created an advantage over its competitors. †¢ Marketing tools created a great advantage for Alibaba because by using different sources the company penetrate different markets, and it even help the company to overthrown eBay from the customers to customers business. †¢ The company created a good environment to succeed because it minimize the political risk by working with the government, and creating a mutual benefit between the country and the firm. †¢ The leadership that Ma created was exceptional because by starting with his pears without any hope from other people to be successful, he follow what he desire. At the end he has created a great company with exceptional values, which is a great legacy forShow MoreRelatedTourism Business Environment Of The Inbound Chinese Market1548 Words   |  7 Pagesthis report is to analyse the tourism business environment of the inbound Chinese market and evaluate this country in the perspective of Visit Britain. On this report, it will be provided an introduction of the Pest (Political, Economic, Social and Technological) analysis, where it will be explained the nature of this study and it will be described what each sector means. A briefly overview of the country selected, China and how it is the situation of the country in terms of business sector. Will beRead MoreAn Analysis of Chinaa E-Commerce Industry1488 Words   |  6 PagesAn Analysis of China’s E-Commerce Industry Introduction A little more than 10 years ago, China’s path to e-commerce leadership would have been difficult to foresee, even as the tech boom in the US and other markets saw the development of e-commerce as an important B2C and C2C channel. In 2000, China had yet to develop any e-commerce applications, and had only 2.1 million total internet users. Payment systems and physical delivery mechanisms to facilitate the development of e-commerce transactionsRead MoreYunnan Luck Air Case Study Essay1721 Words   |  7 Pagesin China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. However other airlines have also caught on to offering low-cost fares for domestic routes to their passengers. With more competitors Lucky Air has decided to look at the possibility of taking a risk and to focus on e-commerceRead MoreEbay: Facing The Global Challenge Essay1107 Words   |  5 PagesExecutive Summary: The e-commerce industry has become a major player in the global retail environment. E-Bays large operating history has allowed the company to build a social capital of internet buyers and sellers that has now become its competitive advantage. However, intense competition in e-commerce has lead major players to lead expansion efforts in foreign markets where growing economies exist and the number of internet users is abundant. As a facilitator of online buyer-seller transactionsRead MoreMission, Vision And Values Essay1606 Words   |  7 Pagesstatement underscores the organization s position as the world s best e-commerce company of the main objectives. Amazon s vision statement emphasizes the following components or features: global wide, customer priorities, and the widest selection of products. The â€Å"Global Wide† component of Amazon s vision statement is about international leadership in the e-business marketplace. For example, in declaring â€Å"Earth† as a market, the company shows that its goal is to continue to expand on a globalRead MoreIdentification Of Problem ( S )1206 Words   |  5 Pagesrequire additional customer support. The problem of cannibalization could have been an issue because both models are very similar to each other. Another problem is to continue to be innovative through their e-commerce; they have major competitors such as Alibaba who dominate the market share in China at 50%. The problems found within the company are all solvable with the innovation and success that the company has been creating through their previous years. DECISION CRITERIA Dow Corning offers twoRead MoreBusiness Feasibility Study Of Marketing1209 Words   |  5 Pages LAUNCHING ‘VALERA’ SUNGLASSES IN CHINA â€Æ' â€Æ' Overview There are many markets globally which are seeing high growth in incomes and at the same time increased spending capacity. Increasing incomes come with increased spending on branded products and our company ZION which is based out of London, United Kingdom plans to take advantage of this opportunity to introduce our high end sunglasses brand ‘Valera’ in one of these markets. Our company has chosen China as a first step towards globalisationRead MoreCustomer Centric Organization, Excellent Management Flexibility836 Words   |  4 PagesStrengths †¢ Biggest e-commerce retailer †¢ AmazonPrime membership, free-shipping †¢ Leader in the cloud †¢ High market share †¢ Global brand reputation †¢ Kindle eBook market †¢ Evolving unique production †¢ Customer-centric organization, excellent management flexibility †¢ Variety of products and services Weaknesses †¢ Potential patent infringement †¢ Outages on Amazon’s web servers †¢ Licensing issues with eBooks Opportunities †¢ Rising opportunities in e-commerce sales †¢ Advertising through social mediaRead MoreTechnological Change And Their Effects On Global Market Research1480 Words   |  6 Pages Technological Change and Their Effects on Global Market Research Pradip Adhikari Texas AM University Commerce Fall 2014 Introduction We live in an era of extreme revolutionize, due to rapid technological development. Over the past years, the technological advancement has changed the entire world and way of work environment. Businesses in today s extremely competitive market must not take too lightly the importance of high-tech working environment, capable, well-trained employeesRead MoreAdvantages And Disadvantages Of E-Commerce899 Words   |  4 Pageschanging the manufacturing sector and trading methods in China. It has brought new opportunities and challenges to traditional physical industries. Digital electronic products have accelerated the popularity of the network and changed consumer behaviour. According to Statista - The Statistics Portal the Penetration rate of online shopping in China from 2006 to 2016 was rising every year, the statistic shows around 28.1 percent of internet users in China had consumed online and in 2016 it reached around

Thursday, May 14, 2020

Ishmael in Herman Melvilles Moby-Dick - Free Essay Example

Sample details Pages: 6 Words: 1692 Downloads: 2 Date added: 2019/05/08 Category Literature Essay Level High school Tags: Moby Dick Essay Did you like this example? In Herman Melville’s Moby-Dick, Ishmael asserts himself as both the narrator and the central consciousness of the novel by chronicling his account of the Pequod’s final voyage. As he recounts the struggles of his physical journey, Ishmael shows that he has also survived a spiritual journey to find his sense of self. By retelling and analyzing his time as a crewmember of the Pequod, Ishmael continues to try to understand the purpose behind his solitary existence and eventually embraces it as a part of God’s mysterious Providence. Ishmael sees himself as an exile of the world who is doomed to drift without a home to return to. He begins his narration by naming himself after a Biblical figure: â€Å"Call me Ishmael† (Melville 18). The lack of last name suggests that like Abraham’s first and lesser loved son, Ishmael has been un-rooted and thrown out of his family. He considers himself to be an orphan, although he uses the word only at the conclusion of his journey when he is left as the sole survivor: â€Å"It was the devious-cruising Rachel†¦ only found another orphan† (427). This sentiment demonstrates the loss he has experienced through the Pequod’s shipwreck and the affinity he felt for its crew. In contrast, the only family member who describes in his narration is his â€Å"stepmother who, somehow or other, was all the time whipping me, or sending me to bed supperless,† and who isolates Ishmael even within his house (37). This forced physical separation is what preve nts him from regarding the house he grew up in as home and which keeps him drifting without a sense of belonging. This loneliness develops into isolation, which causes Ishmael to separate himself from others and observe them from a distance. This allows him to see beyond conventional beliefs and question societal norms, but also deepens his isolation. Don’t waste time! Our writers will create an original "Ishmael in Herman Melvilles Moby-Dick" essay for you Create order This isolation continues to trouble Ishmael throughout the years, to the extent that he considers it deadly. When his stepmother punishes him by sending him to bed, he describes that he â€Å"lay there dismally†¦before I could hope for resurrection,† comparing the isolation to death (37). He emphasizes how much he hates this solitary confinement by begging for any other punishment but burial in bed, because the maddening boredom that comes from isolation causes him to feel like dying a painful, spiritual death. This lonely boredom causes him to view his life as being so meaningless that he feels himself driven to the breaking point, even to the point of considering suicide, â€Å"involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral† he encounters (18). But instead of giving in to this impulse, he chooses to go to sea as a â€Å"substitute for pistol and ball† (18). This voyage onto the water symbolizes his desire to reviv e himself and to get back in touch with himself and humanity. He seeks an end to his perceived isolation and believes that he may do so on the water, where â€Å"here they all unite† (19). To Ishmael, the attraction to water is one of the universal characteristics of men, representing their common desire to see meaning and purpose in the reflections they cast, and to catch the â€Å"ungraspable phantom of life† that eludes us all (20). As he observes that these â€Å"water-gazers† spiritually unite, he realizes that the sea unites people even in their most isolated moments (43). This idea is further emphasized when he sees people looking at the gravestones in the chapel unite through the â€Å"silent grief† that â€Å"were insular and incommunicable,† caused by the sense of vulnerability and mortality of the sailors at sea (43). Once he joins the Pequod, he proclaims â€Å"I, Ishmael, was one of that crew; my shouts had gone up with the rest; my oath had been welded with theirs† (152). Unlike on land, where Ishmael drifts without aligning himself to anyone or any cause, he becomes committed to Ahab’s quest, and this becomes his purpose for the duration of the voyage. Captain Ahab’s greatest influence over Ishmael does not result from direct interaction, but rather from Ishmael’s observations of Ahab’s struggles against himself and against the world. Ishmael clearly sees that Ahab’s obsession with Moby Dick has driven him to madness, and that he believes that control over this madness is beyond the boundaries of his free will. When Ahab questions â€Å"Is Ahab, Arab? Is it I, God, or who, that lifts this arm?† Ishmael sees Ahab’s confusion in his identity, between the Ahab who desires to return to his family and the Ahab who is destined to spend his life chasing Moby Dick (406). This concept of free will against fate becomes an important theme in Ishmael’s narrative. As Ahab gets closer to Moby Dick, he becomes completely consumed by the idea of destroying all evil through Moby Dick, allowing Fate to take over his free will, as Ahab concludes that his identity is the â€Å"Fates’ lieutenantà ¢â‚¬  who â€Å"act under orders,† and not his free will (418). Ishmael, who observes the tangling of free will and fate through Ahab, begins to understand that God’s will comes in the form of â€Å"springs and motives which being cunningly presented to me induced me to set about performing the part I did, besides cajoling me into the delusion that it was a choice resulting from my own unbiased freewill and discriminating judgment† (22). In short, while people may believe they act on their own accord, these actions are actually predetermined by God. Ahab’s comparison of life to a play also resonates with Ishmael. When he recalls that Ahab said, â€Å"This whole act’s immutably decreed. ‘Twas rehearsed by thee and me a billion years before this ocean rolled† Ishmael sees that Ahab believes that his endless quest for revenge against Moby Dick was preordained (418). This causes Ishmael to consider his own role in the voyage, perceiving that â€Å"my going on this whaling voyage, formed part of the grand programme of Providence that was drawn up a long time ago† and â€Å"those stage managers, the Fates, put me down for this shabby part of a whaling voyage† (22, 418). Although he sees his own role as a â€Å"shabby† one and compares himself to others who were cast for â€Å"magnificent roles in high tragedies† and â€Å"short and easy parts in genteel comedies†, he accepts his fate, and in doing so, he shows that he understands that is life is not without meaning. Even th e boredom and loneliness that has constantly plagued him now take the form as catalysts for his joining the Pequod. As Ishmael begins considering the role of God’s Providence in his life, he is still unable to grasp its true significance. However, by looking back at the series of decisions it took for him to join the Pequod, Ishmael begins to understand â€Å"the springs and motives which†¦ induced me to set about performing the part I did,† that even his loneliness and isolation has a greater end as a part of the God’s plan (22). In fact, fate, destiny, and Providence go beyond the boundaries of Christianity for Ishmael and allows him to eventually see and treat Queequeg without prejudice. Although he, like most of his compatriots, was initially terrified of Queequeg, the friendly affection that he shows to Ishmael wins him over. After observing Queequeg’s character and noting that this supposed savage seemed to â€Å"have an innate sense of delicacy† and proved â€Å"essentially polite†, Ishmael compares him with the Christians he has known (38). He remarks that â€Å"Christian kindness has proved but hollow courtesy† and questions who is truly the more civilized (56). Eventually, he concludes that religious worship comes in the form of obeying the will of God, and that what God essentially requires of men is â€Å"to do to my fellow man what I would have my fellow man do to me† (57). This allows him to realize that like Ishmael, Queequeg craves understanding and acceptance which Ishmael decides to give. In this way, it is Ishmael’s loneliness and his craving for human connection that allow him to be open minded about living so closely with a cannibalistic heathen. Without any special attachments to Western religion, culture, or societal norms, Ishmael sees beyond Queequeg’s fierce appearance and appreciate his humanity and compassion. Queequeg reciprocates these feelings, and it is the coffin he builds that eventually saves Ishmael’s life. Ishmael suggests that God facilitated his intimacy with Queequeg so that he could emerge as the sole survivor of the Pequod. In hindsight, Ishmael believes he was â€Å"mysteriously drawn towards† Queequeg and that the bond between them goes beyond human comprehension (56). He frequently alludes to marriage, describing their relationship as one that â€Å"naught but death should part us twain† and marveling that â€Å"he would gladly die for me† (38, 56). The strength of their bond surprises even Ishmael, and in Queequeg, he finally find the closest thing to familial love that he has ever experienced. Furthermore, Ishmael describes how Queequeg’s coffin â€Å"liberated by reason of its cunning spring†¦the coffin life-buoy†¦floated by my side† it transforms from a container of death to a chance at resurrection ? the same sort of resurrection that Ishmael desired from his cruel exile to bed during his childhood (427). To Ishmael, Queequegâ⠂¬â„¢s death allowed Ishmael to live, and this sacrifice gives his lonely existence value and significance. By the time he finishes retelling his account, Ishmael has grown from a lonely and restless young man to a mature man who now understands that he has a place in God’s Providence. He sees that his isolation has shaped him into an individual capable of observing and assessing situations objectively, and it has prepared him to fulfill God’s plan that he live to retell his narrative. However, just as Ahab fell to his demise without fulfilling his quest to master Moby Dick, Ishmael cannot fully understand the mysteries of his existence while he remains alive (20). Although Ishmael now recognizes that, this reflection of self in the water that â€Å"is the key to it all† (20) still compels him to continue searching for further meaning, leading to the retelling and revisiting of his journey.

Wednesday, May 6, 2020

Essay Solar Energy May Save the Earth - 1393 Words

Solar Energy May Save the Earth Abstract: The current energy situation with fossil fuels as the main source of the world’s energy has two main flaws: fossil fuels contribute to global warming via the greenhouse effect and they are limited in the quantity that remains. Solar power solves both of these problems and can be captured by utilizing photovoltaic cells. However, photovoltaic cells have their own drawbacks due to their high costs of installation and maintenance. The world currently functions through the use of fossil fuels. However, fossil fuels possess two significant disadvantages. Fossil fuels harm the global environment because they enhance the greenhouse effect by releasing carbon dioxide, and they release other harmful†¦show more content†¦Large solar plants occupy a vast area of land and threaten wildlife because one square kilometer is needed to produce 40 megawatts of energy from solar power.4 British scientists are attempting to improve the effectiveness of photovoltaic cells by utilizing â€Å"copper indium diselenide and cadmium telluride to find an affordable and more sustainable way to make solar panels to convert light energy into electricity.†5 Solar cells are also known as photovoltaic cells, which suggest that light energy is being converted to electrical energy. Most photovoltaic cells consist of silicon in its crystalline structure. In that structure, each silicon atom has four valence electrons, and each one bonds to an adjacent electron. Silicon then is a poor conductor since electrons cannot move freely through the substance, but the addition of impurities such as phosphorus, which is called doping, to the silicon crystalline structure provide extra electrons called free carriers that can be knocked off the atom via light energy.6 The section of the photovoltaic cell that is doped with phosphorus is called the N-type because it has numerous negatively charged electrons flowing and creating a current. On the other hand, the section of the photovoltaic cell that is doped with boron is called the P-type because boron only has three valence electrons.7 When the N-type andShow MoreRelatedRenewable Energy : The United Stat es Gas892 Words   |  4 Pagesexpensive to afford to fill up our tanks, we are still not focusing more on something that would save the American people billions a year. The solution is focusing less on finding oil that will eventually become scarce to switching to a more logical choice; which is renewable energy. While the US may be ahead compared to some countries, we are behind what we could be when it comes to renewable energy. With the United States only containing around 4% of the world population, our nation being on aRead MoreA Research Group On The World1355 Words   |  6 Pagescrystalline silicon Solar cells coated on the top of it, so not only is it a bike path, it is also a solar path. This path the Netherlands is 230 feet long, costing $3.7 million. The solar power produced by this path meets the needs of only three houses. Yes, this may not seem like a lot but once again they have opened a huge door to the future. Imagine if all the roadways in the world had these crystalline silicon solar cells coated on top of them. Now this would produce a lot more solar energy, withoutRead MoreSolar Energy Definition, Alternative Energy, Renewable Energy948 Words   |  4 PagesTitle: Solar Energy Definition Meta Tags: solar energy definition, solar panels definition, solar power definition, alternative energy, solar energy power Meta Description: Learn how solar panels harness the power of the sun to create a clean and renewable form of electricity that can save you money on energy costs. Simply stated, the definition of solar energy is energy that is created by the sun. In the context of modern usage, solar energy may refer to technology that converts radiationRead MorePersuasive Speech : Solar Power1022 Words   |  5 Pages SOLAR POWER General Purpose: To persuade Specific Purpose: To persuade my audience to use more solar power, to save money and help the environment. Introduction Attention Getter: We are 90 million miles from the sun, but in merely ten minutes light travels all of that distance to the earth. This extraordinary speed and natural light can help us to power homes and businesses with the use of solar panels. Reason to Lister: Natural resources will notRead MoreFossil Fuel And Alternative Sources Of Energy1218 Words   |  5 Pages Energy Policy Jameisha Lyttle Gwynedd Mercy University Abstract The United States government, as well as many others around the world, have relied on fossil fuel as an energy source for a long period of time. The extraction, production, and development of these sources have contributed to the many issues with the environment. In addition to this, fossil fuel will not exist forever because there is a limited amount on earth and it cannot be restored. For this reason, the UnitedRead MoreWays And Means That Could Be Working For Save The Earth From Global Warming1149 Words   |  5 PagesWays and Means that could be Employed to Save the Earth from Global Warming. What is Global Warming This is a steady increase in the lower level temperature of the earth atmosphere due to the release and build of greenhouse gases. While this temperature grown by 0.6 C in the last 140 years, it may grow from 1.5 C to over 2.0 C by the year 2070, and cloud utterly change climate zone patterns resulting in increased or decreased rainfall, winds, snow, and other unparalleled weather phenomenon. TheRead MoreAlternative Sources Of Alternative Energy Sources1704 Words   |  7 PagesAlternative Energy Sources Air pollution, resulting from the burning of fossil fuels, amounts for about 7 million deaths each year. On average, 1 in 8 deaths are caused by some type of air pollution. Fossil fuels are burned every day to keep the world functioning but are accompanied by tremendous amounts of pollution. The world needs energy sources that are as effective as fossil fuels but that come with less harmful pollutants than fossil fuels do. An effort must be made to pull away fromRead MorePreserving Our World with Solar Energy900 Words   |  4 PagesSolar energy is a way to restore and preserve our world. How wonderful it would be to use the suns energy to heat and cool our homes, power out cars and run the electricity to light our houses. This concept is getting closer to reality all the time. Solar energy is expensive on a large scale, but running lights and small appliances are now inexpensive. Small calculators and lights that are solar powered are accessable to everyone. God commissioned his children to take care of the earth in GenesisRead MoreGlobal Warming Is A Real Problem Essay1645 Words   |  7 Pagesshould, is actually damaging the planet and its climate. The main thing being changed by the people that inhabit the earth is the earth’s atmosphere. Our earth is comparable to that of a giant greenhouse, in which the earth’s atmosphere is comparable to that of the glass surroundings of an actual greenhouse. Greenhouse Gases are what trap the suns heat along the surface of the earth to keep us warm at night. â€Å"Ninety-seven percent of climate scientists agree that humans have changed the earth’s atmosphereRead MoreSustainability And Construction Practices : Department Of Civil Engineering1256 Words   |  6 PagesScope of renewable energy 3 Types of renewable energy i. Solar power 3 ii. Wind power 5 iii. Biomass 6 iv. Geothermal energy 7 v. hydropower 8 Conclusion 8 References 9â€Æ' RENEWABLE ENERGY AND ELECTRICITY IN SUSTAINABILITY INTRODUCTION: It is the energy comes from natural resources like sun light, wind, rain water and geothermal heat. As we all know that coal, oil, gas are limited in nature they might run out some day renewable energy is the best way to

Tuesday, May 5, 2020

Evaluation Models Cognitive Psychological †Myassignmenthelp.Com

Question: Discuss About The Evaluation Models Cognitive Psychological? Answer: Introduction It has been seen in the history that the leading researchers have proposed a theoretical form of negative form of association between the cognitive form of abilities and the prejudice. Very recently it has been seen that the field has been very silent in the for the topic and citing the concerns about the potential form of the confounds (Dittmar et al., 2014). Instead, the researcher who focuses on the individual differences for predictors the prejudices that have been included in the cognitive styles, the personality and the negative form of the bias are seen as the major form of threats. However, there exists the solid form of the empirical papers that are been demonstrated at the lower form of the cognitive abilities. Moreover, the effects of the lower patterns of the cognitive ability on the prejudice are explained by the greater levels of the endorsements of the right wing of the attitudes that are socially very conservative. For advancing the scientific form of the discussion, the proposal of the Cognitive ability and the styles of the Evaluation Models outline the cognitive psychological underpinnings of ideological belief systems and prejudice (Ferraro Briody, 2017). The theoretical constructs of the Personal need of the Structure (PNS) is based on the various forms of assumptions that have a certain form of ability for reducing the uncertainty of the situations that are associated with the greater ability for meeting the various situations that are needed to cope with the situations that are stressful (Boer Fischer, 2013). The cognitive form of the variables that are based on the individual are being characterised by the by the representation of the simple form of information that can be generalized by the previous form of experiences. The cognitive and individual form of variable PNS can be characterised by the simplest form of the information that can be generalised from the previous form of experience. Therefore, by organising the various forms of information into a relatively less complex categories that can be used in the new and the ambiguous form of situations that are needed for preserving and keeping the certainty. The research that is done on the are mainly associated with the variables that are stereotype and possess different bias. The needs for the higher structure are made for the rapid, simple and the exact responses that are being diverted away from the uncertain and the ambiguous form of the information. The individuals tend to feel very much uncomfortable and uncertain for the situations that are very much uncertain (Boer Fischer, 2013). The people, who are very much expressive in disliking the uncertain form of situations, tend to change their plans at the very last moment for achieving a higher score in the responses for the lack of the structures. The various research studies indicated that both the factors of the PNS scales have different form of relationships that have various forms of the individualistic features that lacks the responses of the structure that correlates with the neuroticism and the introversion, however, the desire for the structure does not exist. Many researchers have noticed that people who have a high causal uncertainty doubt on their own abilities for understanding the cause of the different forms of the social events. In the above study, it has been seen that there exists a correlation between the affects of the target and the causal form of the uncertainty on the various attitudes towards the target population. In various studies it has been found that the participants are been liked by the causal form of uncertainty target that are more than the high targets of the uncertainty (Malka et al., 2015). This form of the preferences are stronger for the low relative to the high causal uncertainty for the participants due to high causal uncertainty of the participants that are been held for more ideals that are uncertain. However, it has been found that it has been examined that the individuals tend to place upon the causal understandings as a additional criteria as a moderator. It has been found that regardless of the causal level of uncertainty, the participants who are high in the importance of the causal have liked the lower amount of target for the uncertainty that are more than the targets of the causal uncertainty (Almond Verba, 2015). The current study looks at the relationship between cognitive style and prejudice. This area has been relatively underexplored, though researchers have found a significant relationship between measures such as Personal Need for Structure (PNS) and prejudice. References Almond, G. A., Verba, S. (2015).The civic culture: Political attitudes and democracy in five nations. Princeton university press. Boer, D., Fischer, R. (2013). How and when do personal values guide our attitudes and sociality? Explaining cross-cultural variability in attitudevalue linkages. DEN BOS, K. W., Lind, E. A. (2013). The social psychology of fairness and the regulation of personal uncertainty.Handbook of the uncertain self, 122. Dittmar, H., Bond, R., Hurst, M., Kasser, T. (2014). The relationship between materialism and personal well-being: A meta-analysis. Ferraro, G. P., Briody, E. K. (2017).The cultural dimension of global business. Taylor Francis. Malka, A., Soto, C. J., Inzlicht, M., Lelkes, Y. (2014). Do needs for security and certainty predict cultural and economic conservatism? A cross-national analysis.Journal of Personality and Social Psychology,106(6), 1031. Sarooghi, H., Libaers, D., Burkemper, A. (2015). Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural, and environmental factors.Journal of business venturing,30(5), 714-731. Zhang, S. S., van Doorn, J., Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?.International Business Review,23(1), 284-292.