Aquarius Advertising Agency Essay Example

Aquarius Advertising Agency Essay Example Aquarius Advertising Agency Essay Aquarius Advertising Agency Essay Structural Design for Organizations The consultants also believed that the proposed structure could be expanded to accommodate non-grocery lines and gourmet units if these were included in Cos future plans. Within each store, a new department manager could be added for pharmacy;, gourmet/specialty items, or other major departments. The district team could be expanded to include specialists in these lines, as well as an information technology coordinator to act as liaison for stores in the district. EXHIBIT 2. 23 Aquarius Advertising Agency Organization Chart Board of Directors President Aquarius Advertising Agency The Aquarius Advertising Agency is a medium-sized firm that offered two basic services or IRS clients: customized plans for the content of an advertising campaign (for example, slogans and layouts) and complete plans for media (such as radio, TV, newspapers, billboards, and Internet). Additional services included a id in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organ sized in a traditional manner. The organization chart is shown in Exhibit 2. . Each department included similar functions. Each client account was coordinated by an account executive who acted as a liaison between the client and the various specialists on the professional staff of the operations and marketing divisions. The number of direct communications and contacts between clients and Aquarius specialists, clients and account executives, and Aquarius special lists and account executives is indicated in Exhibit 2. 24. These econometric data were gathered by a consultant who conducted a study of the patterns of formal and informal communication. Each intersecting cell of Aquarius personnel and the clients contains an index of the direct contacts between them. Although an account executive was designated to be the liaison between the client and specialists with in the agency, communications free nearly occurred directly between clients and specialists and bypassed the account executive. These direct contacts involved a wide range of interactions, such as meetings, telephone calls, e-mail messages, and so on. A large number of direct communications occurred between agency specialists and their counterparts n the client organization. For example, an art specialist working as one member of a team on a particular client account would often be contacted directly by the clients in-house art specialist, and agency research personnel had direct communication with research personnel of the client firm. Also, some of the unstructured contacts often led to more formal meetings with clients in which agency personnel made presentations, interpreted and defended agency policy, and committed the agency to certain courses of action. Both hierarchical and professional systems operated thin the departments of the operations and marketing divisions.

SAMPLE INTERROGATORIES essays

SAMPLE INTERROGATORIES essays CIVIL DISTRICT COURT FOR THE PARISH OF ORLEANS ____________________ ________________________ FILED DEPUTY CLERK PLAINTIFF'S INTERROGATORIES TO DEFENDANT Plaintiff,, through undersigned counsel, propounds the following Interrogatories to defendant, Touro Infirmary, to be answered fully, separately, in writing, and under oath, within the delays allowed by law: State when the accident referred to in the Petition for Damages first came to the attention of the defendant or any employee or company representative of the defendant, by whom it was reported, to whom it was reported, and the means used in the reporting, whether oral or in writing. List the name, address, job title, employer, location, and activity at the time of the accident asserted by plaintiff of all persons known or believed by defendant to have: a) Eyewitnessed or have been within sight or hearing of the accident; b) First hand knowledge of the facts and circumstances of the accident or the events leading up to and following the accident, or of the conditions at the accident scene. Provide the names and addresses of all persons (including but not limited to the plaintiff) from whom written or recorded statements, reports, memoranda, or testimony has been obtained by defendant or any person working on behalf of defendant, pertaining to the accident or damages asserted by plaintiff in the petition for damages, the events preceding the accident, and/or events following the accident, and identify the date of the taking of the statement(s), the location where the statement was taken and the person taking the statement(s). Please explain in complete detail your routine inspection and maintenance procedures of all hospital beds, prior to and ...

Justice Studies Perspectives Assignment Example | Topics and Well Written Essays - 1000 words

Justice Studies Perspectives - Assignment Example Somewhat the laws which are created by its own are seemingly more aiming towards moral values of the society. In addition, lawmakers are more likely to cater rules that are about to make them profitable. This may also lead to the subject of power that can be gained in case other people are made to follow the orders which will keep them away from ruling or having their say count for their respective rights. Thus, it can be well asserted that law is not moral as it stands to be. This indicates that people who would be working for the justice system will also be a part of the pretending game where they will present the rules to be completely moral in nature (Simmonds, 2007). In order to practice the morality of the laws that are practiced in any part of the world, it is state that officials may use terms and expressions which are going to pose the role of law as eminent. In real terms, the situation goes beyond it i.e. the safeguard of morality is not undertaken by effective practice of lawmaking but the conduct of people which is also termed as ethical context of societal associations (Posner, 2009). Also, many ethical researchers have maintained that in the wake of finding a paradigm that solely provides justice to people by saturating the aspects of morality remains absent. There is an evident need of the lawmakers who would not suggest the rights of the powerful to be safeguarded over the needy ones or the power implication of the richer over the poor which will make sure that the lower class continues to face immoral treatment in the society (Haakonssen, 1996). Thus, it can be well stated that justice system is something which is man-made and has to be questioned for its immoral practices. The ethical grounds are therefore considered to be different from law. A set of rules which is being followed in one part of the world remains a shallow justice system for those who require moral and just

What kind of society should the United States strive to become Essay

What kind of society should the United States strive to become - Essay Example Though it presents us with a unique opportunity, it has the potential to work against us if we fail to create a social attitude to accept these differences. There is a fine line we must walk to maintain our cultural differences without labeling a group as being different. Being set too far apart from the larger society runs the risk of many minorities becoming increasingly separated by prejudice and discrimination. The challenge is to incorporate and preserve multi-value systems without the attitude that can develop in a dominant-minority relationship. The multicultural approach views our value system as a diverse set of qualities that defines what it means to be an American. The term mulit-cultural implies that the definition is broad and sweeping, encompassing numerous attitudes and beliefs. The older national approach assumed there were a set of traditional American values at the core of our society. The two approaches are not mutually exclusive. Minority groups adopt the prevailing core values of the society in an effort to become more American. Immigrants may develop values based on our constitution or Ten Commandments without rejecting their own unique perspective and cultural heritage. What is ethnocentrism Can you identify your own ethnocentric feelings Please provide a specific example. Ethnocentrism is the belief that our own values and standards are the true and correct ones and cultural differences are viewed as unusual or inappropriate. Ethnocentrism deems our own judgments and values as morally superior than others, which we view as primitive or barbaric. It is a trait that gives us the sense that 'I am right, they are wrong'. When I see an ethnic grocery store or market in a major American city, I am instantly repelled by the bizarre types of foods and what I perceive as unhealthy conditions. I may not even know what the foods are, but my knowledge that they are different is enough for me to develop the perception that they are inferior to my familiar cheeseburger and french fries. My ethnocentrism is making the judgment without regard to well-reasoned thought. Week 2 Define pluralism and explain the ways in which it differs from assimilation. Why has interest in pluralism increased How have contemporary theorists added to the concept of pluralism Pluralism is the process of maintaining distinct social groups that hold and preserve unique cultural differences and values. Assimilation is the process of becoming a member of another group through social contact. It assumes that when groups interact they will adopt mutual values and goals. Over time, the two groups will merge into one without noticeable differences. Pluralism recognizes that values and ethnic traditions are preserved within a group because they offer value to its members in the way of self-image and group power. Interest in pluralism has increased because real assimilation does not seem to be a practical reality. Ethnic identification has become more pronounced as America becomes more diverse and groups cling to and celebrate their ethnic traditions. It is becoming more accepted that the assimilation predicted by Park and others will not come to pass in the foreseeable

Achievement standard 91329 study exemplar Essay Example for Free

Achievement standard 91329 study exemplar Essay Anaerobic training is used to enhance performance in non-endurance activities to promote strength, speed and power and also to strengthen muscles in a shorter amount of time. Anaerobic training triggers two main energy systems: the high energy phosphate systems, (adenine triphosphate (ATP) and creatine phosphate (CP)) and the anaerobic glycolysis system. High energy phosphates are used in small doses within muscle cells and the anaerobic glycolysis system is used in the absence of oxygen inside the cells or when ATP is needed in higher quantities but it cannot be produced fast enough during aerobic metabolism. These energy systems will help to build strength within the muscles and will contribute to a better health and well-being. Demonstrate in-depth understanding on the bodies’ physiological responses from participating in the session. During my training my body was exerting a lot of ATP around my body to give me energy to do the workout. I worked between 75-90% of my max heart rate because the workouts I was doing were very short but intense which meant I had to work harder to get the maximum amount of ATP out of my body. I noticed that after my workouts I was fatigued because the ATP energy within the muscle cells around the area of work had been all used up. Demonstrate comprehensive understanding of the strength and weaknesses of the application of the method of training. You should show an interrelationship between the biophysical principles. Anaerobic training is really good in context to the various sports I participate in because in netball, basketball and touch you are not always on the move but you have to exert small bursts of energy at a time e.g. following the opposition on defence, dribbling the ball towards the hoop and running with the touch ball. The small exerts of energy are using a high build-up of ATP within the muscle cells. Being able to keep working through the pain of working at a 75-90% max heart rate helps to burn fat faster and build muscle. Task 3: Demonstrate comprehensive understanding of the application of biophysical principles. (a)Demonstrate comprehensive understanding of the application of three methods of training (methods of training may include: continuous, fartlek, circuit, interval (short and long), flexibility, resistance and plyometric) you have used in your training programme. Method of training: Short interval training I used short interval training in my training programme because I wanted to challenge myself and improve my health and well-being in a short amount of time. I order to do this I had to work between a 75-90% max heart rate so that my muscles and heart were working as hard as they could to produce maximum physical results. I decided to work at a 2:1 work/rest ratio so my body had enough rest to produce more ATP and so my heart rate can lower a bit so I have to work harder to build it up again. I tried to move as little as possible during rest time so my body has enough time to lower as low as it possibly can before rising again to the same heart rate. During my training I noticed that I was talking to myself various times in a workout telling myself to keep going and reminding myself of the number of reps that were left. This showed that my brain was also being trained along with my muscles and the brain is one of the hardest muscles to train in the body. Method of training: Plyometric training I used plyometric training to build power and speed in my legs by speed skipping and double under skipping. This type of training is important to building power and speed in my lower body by pushing my muscles to move from extension to contraction in a short time at an explosive rate. When doing double under skipping I experienced very small shocks on landing in which my hip, knee and ankle extensors endured a powerful eccentric contraction. When this happened my muscles were forced to tense. The eccentric contraction is then quickly switched to the isometric (when I stopped moving downwards) and then the concentric contractions, in a rapid time frame which is repeated many times. Isometric contraction always occurs in the transition from the  eccentric to the concentric contraction, but in this rapid transition it is practically eliminated. This is builds strength in legs which can be important to runners when leaving a starting block. The reason why I used this method of training was mainly to build strength in my legs which is beneficial to my lower body. Method of training: Fartlek training Fartlek training was used in my training programme to provide variation to the normal training I did. This placed stress on my aerobic and anaerobic systems and I allowed me to work as fast or as slow as I needed to. Between the high intensity running, I did easy and less strenuous jogging to recover for the next high intensity sprint and I could alter the periods of time that I did high intensity and low intensity running which was a bonus to myself. The benefits of the fartlek training were that I could alter the intensity level to suit myself and it was effective to have the two intensities put into one workout. Having this choice to alter the workout did not stop me from pushing myself though. Fartlek training helped to strengthen my legs and improve my breathing so I could maintain at a high speed for a longer period of time. Choose four principles of training. Principles of training may include the F.I.T.T principle (frequency, intensity, time, type), as well as specificity, progression, reversibility, rest and variety. Demonstrate in depth how and why these were applied to the methods of training in your programme. Principle of training: Intensity How did you apply it to your training programme? I specified the intensity of the workout on my training programme before I started working out so I knew to work at a high intensity or a low intensity. To work out my max heart rate I used the max heart rate chart on the wall in the weights room and I double checked it by using the max heart rate formula: 220 – age, which made my max heart rate 204 bpm. I specified in my training programme that I would be working between 75% and 90% of my max heart rate so I used a heart rate app on my phone because we did not have a heart rate monitor at school and double checked it by putting my hand on my pulse and timing it with a stop watch for a minute which would give me  my bpm straight after the workout. This would ensure that I was working between 150-180 bpm. Why did you apply it to your training programme? I applied intensity in my training programme because it kept my heart rate between the 75% and 90% max heart rate. I was working at a very high intensity which caused oxygen transfer into my muscles to be harder. Due to the anaerobic training I did in my training programme, the periods of time I could work within the 75-90% max heart rate area increased and I could easily get rid of the lactic acid that had built up to use within other energy systems in my body. Principle of training: Frequency How did you apply it to your training programme? I ensured that before I started my training programme that I would be training on specific days within the three week period that we were given to complete the training. I wrote these dates down before I started, determining which days I would train and which days I would rest. This assured the teacher supervising and I that I had to follow this plan and stick to the days designated for training. Why did you apply it to your training programme? I applied frequency in my training programme because it helped to balance the amount of stress I put on myself to adapt to the training and allowing enough time to rest and recover. In addition with the foods I ate within the time allocated to train, training frequently (about 4 or 5 times a week) helped my body to burn calories for my health and well-being in which my training programme was intended to improve. Principle of training: Specificity  How did you apply it to your training programme?  To apply specificity in my training programme I had to do a lot of written work before I had even started training. Not only did I specify the days on which I would train or rest, I had to also specify the amount of time I was going to train or do each activity for, what type of training was going to be involved on each day, what specific activities I was going to do with or without equipment on each day and the max heart rate area I was going to be  working within for the day’s session. I did this by writing all down in my training programme before the three week period and then following each session recorded for each date. Because I was merely training to improve my health and well-being I could do a variety of training within my training programme to improve specific parts of my body e.g. plyometric training to build speed and strength in my lower body and fartlek training to improve my breathing while running. Why did you apply it to your training programme? I applied specificity in my training programme because it was forward thinking and helped me to stick to the plan I had set out and be more organised on the training day. Because my training programme was designed specifically to improve my health and well-being I was not training for a purpose such as interval sprints to improve 100m sprints. Making sure that each training session was specific allowed me to train various parts of my body rather than training for a specific activity likt long distance running. Principle of training: Variety How did you apply it to your training programme? I used different methods of training within my training programme to create variety. Each training session in my training programme was different and I was using a different method of training each day e.g. On Monday 26th August 2013, I used plyometric training as my method of training followed by short interval training on Tuesday 27th August 2013. I also mixed methods of training in my workout to create even more variety and test my body’s adaption capacity e.g. adding skipping in to a short interval workout to incorporate a plyometric aspect into my workout. Why did you apply it to your training programme? The main reason I applied variety in my training programme was to prevent boredom from doing the same thing during the three week training period. In my training programme not one training session was the same, some consisted of elements from other sessions but none were exactly the same. I did this because it gave me a chance to work different areas of my body using different methods of training. Training programme evaluation Strengths of training programme. I think that the main strength in my training programme was the variety and intensity that my training programme offered. Due to the lack of specified purpose for training, I could experiment with my trainings and evaluate on whether that session was a success or needed improvement. This proved to be a benefit for my body because I was able to work all parts of my body in the one workout rather that working on only one area of my body. This provided minute amounts of muscle and resistance of energy system developments which was a huge benefit to my psychological health because I knew that this training was working and gave me more self-confidence. Because I added variety into my training programme, especially into my short interval training, it helped to build strength and speed faster than if I did the same training each session. Another strength within my training programme was the simplicity of it. It was easy to follow and I didn’t need to use much equipment in the gym which makes my training programme easy to follow and someone else could easily use it to train with. Weaknesses of training programme. Using methods of training that worked mainly my lower body was one of my weaknesses because it did not provide me with adequate upper body training. Because I used plyometric and fartlek training methods which both worked my lower body muscle groups and they did not benefit my upper body. Also the duration of the short interval training session I did were a bit too long, especially during the first week of the training period, so I was fatigued very early in the session and it was hard to carry on working at the rate I started at. What modifications would you make to the application of the biophysical principles used in your programme? To improve the application of my biophysical principles used in my programme, I would alter it to focus on one specific physical activity but only doing different kinds of workouts that will help to improve that physical activity like doing different workouts focusing on running if I wanted to improve my running skills. Doing this will allow me to accurately measure whether my training is working by looking at results from before I started training and after I have finished training. I would also start with low intensity workouts during the first  week and then eventually elevating the intensity over the weeks following to minimise the fatigue levels while working out. By doing this it will allow my body time to adapt to the intensity and stress of the workouts.

Theraputic Hypothermia Essay -- Health Medicine Medical Essays Researc

Theraputic Hypothermia Hypothermia, defined as a core body temperature less than 95  °F(35 °C) occurs when heat loss exceeds the body’s heat production. (Ruffolo p.47) Thermal stability in humans depends on the body’s ability to adapt to changes in internal and external temperatures. Heat is transferred throughout tissues and fat, and is released at a rate directly related to the temperature of the environment through radiation, conduction, convection, and evaporation.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Hypothermia is typically seen as a bad thing; however, various studies have been proving it to be very useful. Traumatic brain injury initiates several metabolic processes that can exacerbate the injury. There is evidence that hypothermia may limit some of these deleterious metabolic responses. In a randomized controlled trial researchers compared the effect of moderate hypothermia and normhypothermia in 82 patients with severe closed head injuries (score of 3 to 7 on the Glasgow Coma Scale) The patients assigned to hypothermia were cooled to 33 degrees C an average of 10 hours after injury, kept at 32 degrees to 33 degrees C for 24 hours, and then re-warmed. A specialist in physical medicine and rehabilitation who was unaware of the treatment assignments evaluated the patients 3, 6, and 12 months later with the use of the Glasgow Outcome Scale. The demographic characteristics, causes, and severity of injury were similar in the hypothermia group and the normothermia groups. At 12 months 62% of the patients in the hypothermia group and 38% in the normothermia had good outcomes (moderate, mild, or no disabilities). The researchers concluded that â€Å"Treatment with moderate hypothermia for 24hours in patients with severe traumatic brain injury and coma scores of 5 to 7 hastened neurological recovery and may have improved the outcome. (Marion et all)   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Two studies done (one in Australia and the other in Europe) showed the therapeutic value in survivors cardiac arrest. In the Australian study, which involved 77 patients who remained comatose after the restoration of spontaneous circulation, 49% of those treated with hypothermia were discharged home or into a rehabilitation facility compared to the 26% of those not treated with hypothermia. There were no significant differe... ...tion fluids, preparation solution, or baths can contribute to heat loss. Ruffolo Evaporation is the transfer of heat to the air from moist skin or mucous membranes. It occurs through wet skin, open body cavities and the respiratory tract. References (Works Cited) Ruffolo, Daria. www.rnweb.com. Vol. 65 No. 2. February 2002 Marion, DW et all. â€Å"Treatment of traumatic brain injury with moderate hypothermia†, University of Pittsburgh Medical Center. Safar, Peter & Patrick Kochanek. â€Å"Therapeutic Hypothermia After Cardiac Arrest†. New England Journal of Medicine, February 21, 2002 p.612-613 Holzer, Michael. â€Å"Mild Therapeutic Hypothermia To Improve The Neurologic Outcome After Cardiac Arrest.† New England Journal of Medicine, February 21, 2002 p.549 Clifton, Guy et all. â€Å"Lack of Effect of Induction of Hypothermia After Acute Brain Injury† New England Journal of Medicine. February 22, 2002. p.556 Rose, Victoria. â€Å"Children Recover Faster Than Adults From Accidental Or Therapeutic Hypothermia†. www.docguide.com. July 23, 2001 Unknown Author, â€Å"Reducing Brain Temperature May Benefit At-Risk Newborns† http://www.pslgroup.com/dg/4E73E.htm, December 17, 1997

Tess of the D’urbervilles

Discussion Director – Tess of the D’Urbervilles 1. One of the biggest issues in this novel is whether Tess is victimized, whether she is responsible for her fate, or whether she is partially victimized and partially responsible for her fate. What do you think? Throughout the entire novel, Tess has been victimized by others and by pure accident. Starting from the very beginning when her father found out about their link to the D’Urbervilles, every misfortune she experienced was initiated by external forces.Her own mistakes are minimal and forgivable until the end of the novel. Some of the readers of the literacy circle argued that Tess is responsible for her fate in the end because of her decision to kill Alec. I believe that she had been far too pressured and in the end she exploded and did something out of desperation. If she hadn’t been victimized for so long before her death, she definitely would not have committed such a crime. 2. Are there times when Tess does have a choice and her decisions and actions are the result of her character?Yes, Tess does make her own decisions throughout the novel. For example, when she decides to tell Angel about her past, this is a decision based on her character. Although one can’t say she is to blame for his reaction, nor can anyone criticize her for her honesty, it was this decision that got her abandoned by her husband. She makes many decisions where she ends up getting in a worse situation, however up until the end, all her intentions are good natured. 3. The best tragedy–highest tragedy in short–is that of the WORTHY encompassed by the INEVITABLE. The tragedies of immoral and worthless people are not of the best† Do you agree with Hardy? Do you believe that the novel is a tragedy? Yes I agree with Hardy. It is more tragic to read about a good person who experiences terrible events and catastrophes rather than bad people. It is tragic because one would not expect ter rible things to happen to good people, the common idea being that positive actions get positive rewards.The idea of tragedy being inevitable scares readers in believing that human beings are hopeless in the hands of fate. This idea of tragedy that Hardy describes is illustrated in the novel. Tess is exactly what he says a good tragedy is about, a good person that succumbs to the inevitable. 4. How does Alec show himself to be a better, more considerate, less purely villainous person than we might have believed him to be earlier? Are his actions toward Tess ever motivated by love? Alec returns in the plot as a convert. He went from being a rapist to being a priest.He shows himself to be better by wooing Tess with the promise of comfort and love. He compares himself to Angel and tells her that Angel will never come back. He tells her the truth about his last name and provides her with honesty. I don’t believe his actions toward Tess are motivated by love. Someone in love would not have tempted her so devilishly with money and shelter; they would provide emotional support above all. If Tess did not feel there was love between them, then most likely he was still his same old scheming self.